One of the things I appreciate about LinkedIn is the opportunity to meet and network with people who are in the same industry as myself. I recently was afforded one of these opportunities when I had a chance to talk with Pat Ardern.
Pat Ardern is the Branch Office Supervisor of the Transamerica Financial Advisors branch in Stillwater, Oklahoma and she supervises securities licensed reps throughout the state. She enjoys travelling and spending time with her two children and grandson, and she is active in the community and her church.
Below is my conversation with Pat.
The first client meeting is a "financial needs analysis". There are basic financial concepts that everyone needs to be using in their plan. I have a series of questions that assist me in learning about their current situation, as well as current and future goals. We determine their "FIN" (financial independence number). The FIN number is like a GPS. If you don't know the destination how will you know the route?
Both in person and online networking are beneficial. Whichever you use, the goal is to meet people and build relationships. We all meet new people all the time, and most are open to striking up a conversation. People like to talk about themselves, so it pays to be a good listener.
I like Grant Cardone's sales material. "Think and Grow Rich" by Napoleon Hill is a must read. A couple of other books I'd recommend are "Evangelpreneur" by Josh Tolley and "Think Like a Monk" by Jay Shetty. I think in anything success is from the inside out.
I have a few mentors in our firm. Our team building platform exposes me to many extremely successful mentors who have been in our business for 30+ years. In turn, I duplicate the tried and proven system with my team.
Our business has actually increased during Covid. One reason is that we were positioned perfectly with digital resources so we didn't miss a beat. Secondly, I think people were more open to take the time to talk finances while they were working from home and not as socially active. Some tended to become more thoughtful about what's important and their planning for the future. We have no regional restrictions so we can do business anywhere via Zoom.
I remember my first check as being less than $100. I spent it, but that first check was priceless. It showed me that what I was doing was legit and gave me the confidence to keep working to make multiples of that check.
I inherited an old annuity contract for which the writing agent was no longer active. The contract owner was a very well known, famous if you will, person. At first I assumed it to be someone who had the same name as the well known person, but it turned out to be the "celeb". I had a nice lunch with the individual and we have talked several times since. It's a small world.
The unfortunate fact is that most people were never taught basic financial concepts. It's not taught in schools. Financial education is a very big part of what I do for clients. Everyone needs to know the basics so they can move ahead. Another tool I use is our book, "How Money Works, Stop Being a Sucker". A very easy read. it's written so young teens can understand it. We believe this little book is changing lives for generations.
Thanks for sharing all of that great information with us Pat! I'm sure our readers appreciate your insight.
If you would like to reach Pat, her contact information is on her website at http://tfaconnects.com/patardern.
Her financial literacy page is http://wealthwave.com/patardern.
Chris Castanes is the president of Surf Financial Brokers, helping people find affordable life, disability, long term care, cancer, accident and other insurance coverages in North Carolina, South Carolina, Virginia, Tennessee and Georgia. He's also is a professional speaker helping sales people be more productive and efficient, and has spoken to professional and civic organizations throughout the Southeast. And please subscribe to this blog!