Over the last year or so, we at Surf Financial Brokers have made changes in our business model to make it a lot easier for our clients to purchase various types of insurance. Even before the Covid pandemic forced businesses to go virtual, we were thinking of ways to alter our business model. The events of 2020 just forced us to speed up the process.
The most noticeable changes were on our website, which originally just had product information and some contact forms to let us know when someone had questions or needed a quote for life insurance, dental or cancer plans, hospital and accident coverage.
Over the past 12 months we have added some buttons on our "Products and Quotes" page which allow people to get their own quotes and, in some cases, start an application. There was one area where we were lacking and that was the life insurance quoting tool, which only quoted one of our carriers. As of this week, that has changed.
After some intense negotiations* we have entered into an agreement with a national brokerage firm to use a quoting tool that is consumer friendly and offers quotes from multiple insurance carriers. These are top tier companies who offer great life insurance products. The easy-to-use format helps get a more accurate quote**.
One of the nice parts of this quoting tool is that it let's the client know if which policies require paramed exams. For some people, the thought of a nurse with a needle will deter them from getting the coverage they need. Besides telling you which policies won't require an exam, this tool also gives other information. Do you want to know which policies include living benefits, for instance? That will show up as well.
Say someone is looking for a rate for coverage and they see several term policies pop up. That's great, but they want permanent coverage. This person can just click on the "Permanent" button and the quoting system finds those rates too. It is all very easy to use.
Another great piece of information is the estimated length of time it takes to actually get a policy issued. Listed as "Average Approval Time", this lets our client know how long, on average, it is taking for life insurance polices to get approved. These are estimates, but when one runs a few quotes they can see how each insurance carrier stacks up.
But that is just part of this system. Let's assume that our client sees a quote they like. What do they do next? Our client can click on the "Apply In Minutes" button and begin completing an application. It really is a very easy process and only takes a few minutes.
Looking for coverage never has been easier. Try our new quoting tool to find a policy that fits into your budget and make sure that your family will be financially secure if something should happen to you. Give it a try and let us know what you think. Your feedback is greatly appreciated!
Remember, life insurance is to give you peace of mind. If you have questions, let us know. And in the meantime, please stay healthy!
*Not really, but it sounds good.
**Rates are estimates and are subject to underwriting.
Chris Castanes is the president of Surf Financial Brokers, helping people find affordable life and disability insurance coverage. He's also is a professional speaker helping sales people be more productive and efficient and has spoken to professional and civic organizations throughout the Southeast. And please subscribe to this blog!