The "Why" of Insurance Sales

Last week I was listening to an life insurance selling podcast (yes, I'm a nerd) and the topic was on why people get into selling insurance and the motivation to stay in the business. In other words, if someone were to ask me why I sold insurance, what would my response be?

Naturally, the correct answer was that agents want to help people protect their families' financial security. They gave examples of handing claims checks to grieving widows who asked, "Am I going to be okay?" while small children played in the background. Knowing that this family could stay in their home while making a commission was their calling and these agents felt like they had accomplished something when they convinced the client to buy a policy.

On the other hand, agents who were in the business just for the money were the ones who never lasted long. Their intentions were short-sighted and self-centered. I began to ask myself questions. Was this me? Am I making this all about me? Am I a bad person?

I thought back to 1985 when I first got into the insurance business. At 23 years old I really didn't know what to do with my business degree from North Carolina State University. No one was beating down my door asking me to come work for them and my savings was starting to shrivel, so I answered a classified ad in the local newspaper. "Make $20k a year, no experience necessary". 

Not being jaded enough at the time, I believed everything that the recruiter said. The great pay and working for a top-notch company was going to be the answer to all of my dreams. Looking back though, he never mentioned anything about helping families out when their time of need came. And the accident plan we sold paid a whopping $37.50 each day someone was confined to the hospital. The plan was a loser and my co-workers and I probably knew it. 

I left that job and moved on. Eventually I worked for companies that I had actually heard of. Some of those companies had training programs and from time to time I would hear the old "why are you selling insurance" question posed again. 

My position had changed though. Now I had become a student of the game. I did enjoy helping families and the proof was in my first claim check delivery. The carrier I was working with would ask us to deliver smaller claims (under $10,000) in person. This was to accomplish two things: 1) We could express our sympathies in person for the loss of a loved one and 2) to get referrals. In regard to the latter, I could usually get a few names after handing someone a check for a few thousand dollars, so that was easy. 

My first claim check delivery was too an elderly gentleman in a small town. At first I thought he was the deceased and was a bit confused. The house was old and there was a wooden wheelchair ramp which had seen better days. When the gentleman came to the door he acknowledged who he was and clarified that his son had been the one that died. He told me how his son, a truck driver, had been found dead in the cab of his semi, which was now parked in front of the house. Apparently a heart attack was the cause.

At that moment I realized that this man was in emotional pain and I was doing something good by bringing him this check. He beamed as he mentioned that this was the first good news he had received in a while. On top of it all, I learned that I was his first visitor in a few days as well, and since he was wheelchair bound, he didn't get out much. We talked for over an hour as he told me about his son and his own career. I found my "why". That short amount of time with him had brightened his day as well as my own. 

Over the years my "why" changed for the better. Over the years I've delivered several checks (most companies mail them out nowadays) but I still think back to that gentleman who helped me understand that my real job isn't selling a policy, but convincing someone to let me help them secure their finances at a time of loss and sadness. 

If you need help finding a policy for you or your loved ones, let us know. You can book an appointment on our calendar and we'll help you over the phone. And as always, stay healthy.

Chris Castanes is the president of Surf Financial Brokers, as well as a professional speaker helping sales people be more productive and efficient.

My Plan Before Covid Struck

When I wrote my book on sales, "You're Going To Be Great At This!" in 2017, I had a strategy in mind for marketing it. I had been attending my local Toastmasters group for a few years and was working on my speaking skills. While there I met some people who were also aspiring authors and were working on presentation skills to support their books. 

My plan was to use my book, my speaking engagements and my insurance agency to all promote each other. If I spoke, I could mention the book and my agency. When meeting insurance clients, I could mention my book, etc. I could also speak locally to civic and other organizations on insurance topics, hoping to attain to clients, as well as talk up my book. 

Things were starting to happen. I was asked to speak to some new real estate agents about sales, and in my talks I mentioned the book, as well as life and disability insurance. One of the interesting things that happened was that I was enjoying it all. The change was fun and interesting. 

As I mention in the book, the first thing we are selling is ourselves, and I took that thought and ran with it. My agency grew a bit slowly, but steadily. Not only did I get a few more life insurance clients but I also met some agents who wanted to work with me. And I also met some great people along the way who were willing to give me some guidance, which I can always use. 

In a nutshell, I had created a PR firm with one exclusive client - me. 

Then the virus hit and things changed quickly. My insurance business dropped some, but not horribly. Since I typically meet people in coffee shops or their place of work, I just couldn't get out to see people with the quarantine in place.There was interest in some policies since a pandemic was hovering overhead. However the speaking engagements I had booked evaporated.  I was looking forward to doing one in particular, which was ironically at a long term care facility, speaking to a networking group consisting of good people who offer products and/or services to seniors. The people now had a whole new set of problems to deal with and I wasn't on their radar at all.

Taking a good look at the rest of the business community I could see others adapting to the brave new world. More video conferencing would have to happen. "Distancing while selling insurance" became my new mantra. And since I was selling myself, I needed to step up my social media game. More than ever, I was going to have to find more efficient ways to market my book, my insurance practice and my burgeoning speaking business. 

We've had the systems in place to take insurance applications over the phone for years. As a matter of fact, I've done it a handful of times and had no issues. Now I just needed to let people know that this was available as an option. Slowly, people are starting to realize that they can book an appointment with me online and have a good conversation to discuss their needs and budgets.

Using that knowledge, I transferred it to my other businesses. Where I was planning on speaking to a group in person, I can now use Zoom (or another app if needed) to speak to groups. And thankfully my book sales have continued to be steady. 

My hope is that when this is all over and we get back to a sense of normalcy again, I'll be able to get in front of a group, large or small, and give another one of my talks, either discussing insurance products we offer or the sales process. A colleague and good friend said that he thought the Covid situation was going to give us all a "reset" on all businesses, not just insurance sales. We are all having to make changes that may stay with us for a while. That's fine. I'm definitely flexible as long as it works. 

Let me know if you have had to make changes and if they are working. In the meantime, I hope you all have continued success and I look forward to seeing (or hearing) from you soon. And as always, stay healthy!

Chris Castanes is the president of Surf Financial Brokers, as well as a professional speaker helping sales people be more productive and efficient.

We Love Referrals!

When you find something you feel really good about, you tend to want to share it with your friends and family. At the same time, when you make a recommendation to someone, you feel like your reputation is on the line. 

We understand that. 

We want you to feel confident about referring your friends, family, and colleagues to us. That's why we think it makes a whole lot of sense to spell out exactly what we do when we get a referral. That way, both you and the person you refer to us know exactly what to expect and what not to expect from us. 
So, here's how we work with people who are referred to us:

Our initial meeting can either be at their home or at our office, and there is absolutely no cost for our initial meeting. 

Our conversations are 100% confidential, whether or not we eventually end up working together. 

We start with a review of what's important to them; in other words, what they value most in life. 

Next we move to a review of their current situation from a comprehensive financial basis. This is really the only approach that makes sense, because all the areas of our financial lives are interrelated. 

We finish the meeting by identifying strategies that may help them get from their current situation - where they are now - to "What's Important" - where they want to be. 

After our meeting, we leave it up to them to call us if they would like to visit further. 

We are insurace advisors, and we don't think any decision should be made in a high pressure environment. So, those we meet with should never expect us to pressure them into any particular course of action. We review, analyze, make our recommendations, then we let them make the decision. 

Should your referral decide to become a client, they should expect to hear from us on a regular basis. We believe that it is our responsibility to stay in touch with our clients. 

Thanks for your referrals! And as always, stay healthy!

Chris Castanes is the president of Surf Financial Brokers, as well as a professional speaker helping sales people be more productive and efficient.

Our Interview With Life and Health Agent Davan Johnson

I asked my good friend, Davan Johnson, to let me pick his brain recently. He's the owner and founder of Davan Enterprises Insurance Agency, as well as a integral part of his community and active member of several service organizations in and around his home town of Bristol, Tennessee. We discussed his insurance business, his thoughts on finding clients and sales in general. He offers great insight and I thought it would be helpful to know what makes us insurance agents tick. 

Thanks for talking with me Davan. First off, I'm curious as to how you got into the insurance business.

I had left a career in the restaurant industry that I thought I was going to retire from but quickly realized that I didn't actually own or have control of my destiny. So I was trying to decide what was next. I knew this time I wanted to do something that created residual and passive income. I chose insurance because I had been around it all my life with my mom using it as a fall back position. She was typically always an employee though, not an agent. But I remember pretending to fill out paper applications in an empty office whenever I had to be at the office with mom. She had a whole office building to herself with multiple offices, kitchen and waiting area. Additionally, I wanted to have a business that would allow me the time and freedom to choose my own schedule, as well as spend time with family for vacation and holidays. I had given up a lot of that working in the restaurant business.

Tell me how you find your prospects.

I used to do a lot of cold calling when I started out. I'd spend my time making lists and driving to make impromptu appointments, wasting a lot of gas going back and forth. Driving ALL day and almost all week to only get one or two appointments, and possibly resulting in one case or actual sale out of that. Now a lot of people make it in the business cold calling and that's great for them, but I have come to realize how I work best. So I begun doing more networking. Joining groups and setting up one-on-one meetings to get to know each other, which present warm leads and referrals. My business is about 90% referrals now. I work smarter, not harder, and these people are actually calling me. They are the ones have need, have time and money to spend on my services. I also positioned myself to offer unique products that most insurance agents don't so I can work with other agents and not be seen as a threat or competitor. 

Is there a product you think everyone should have?

Yes, I think there are several but one of the most uncommon ones is Legal Insurance. Unlike any other insurance we carry you don't have to wait for something BAD to happen before you can use it. You can be proactive. It's like an attorney on retainer with the power of a law firm in your pocket thanks to the apps and technology. When I was unemployed for a certain duration trying to figure what my next step was there were two budget items I was resolute not to cancel: My life insurance and my legal plan. People don't know this type of thing exists and yet it is so powerful giving people peace of mind so they don't have to check their checkbook before they can check their rights.

How do you prepare for a client meeting?

I actually use a worksheet to help guide me to the result of the meeting. But also, I try to review their social profiles to learn about them. I use the FOR method: Family, Occupation and Recreation to get to know them. It's all about finding out what is best for the client's needs.

Has Covid affected your practice?

Not much, because I have positioned my agency to be more of a referral business. Because of that it is important to keep the networking relationships strong. And during some of the downtime I've been able to re-evaluate systems in the my business.

What did you do with your first commission check?

Well, after I learned to reconcile a commission statement I most likely saved most of it because I didn't know when the next one would come. We got paid weekly.  I do know that I finally had some gas money and recouped what I spent on insurance licenses. I honestly don't remember how much my first check was which is sad, but I do remember my "can sell date" was 9/29/2012. That was the day I was officially able to sell and write my own policies. In my first month I had earned several awards, but no one was really there to mentor me on "cycles" of insurance or that when you get the BIG checks to hold some back for the slow times. Since then I pay myself a livable income and save the rest as an "emergency fund".  

Tell me about an usual or strange encounter you've had with a client.

The one encounter that comes to mind was when I was completing a life insurance application for a client. I had spoken to the client over the phone several times and the plan was that during our first in-person meeting we complete the app and submit it. This individual had the appearance of a male but when answering the questions on the application, everything was female. It was awkward for me because I had to get past some preconceptions and this was my first experience in this kind of situation. I basically decided that ultimately it was a decision for the underwriter and not me. So I filled out the application as the person responded and submitted it. It was issued! I had heard stories of people doing this before in order to get a more favorable rate, since females can get cheaper rates. Anyway, in this person's case it was legitimate and I was just unprepared for it. 

Thanks for your time, Davan! 

I hope you were able to get some quality information out of this interview. I always enjoy listening to successful agents and learning a thing or two. At Surf Financial we strive to grow and help our clients in the best ways possible. 

If you have any questions about this interview let us know in the comment section.  And as always, stay healthy

Chris Castanes is the president of Surf Financial Brokers, as well as a professional speaker helping sales people be more productive and efficient.

  

5 Ways to Use Life Insurance Without Dying

There's a school of thought out there that says you should "buy term and invest the difference".  The people who tell you this are not enthused when it comes to permanent (universal or whole life) insurance. Some think it can be too expensive and others think that the growth inside the policy is too conservative. To be fair, term life is much less expensive and the cash values accumulations in permanent policies, especially whole life, are easily outperformed by some investments.

As I have stated in previous posts, all life insurance products have a need, but not all people need all kinds of insurance. And the biggest problem with the "buy term and invest the difference" scenario is that the vast majority of people don't do the investing part. And the ones who do are subject to market risks. Losses can happen. 

One of the worst objections I've heard when talking life insurance to a prospect is "it's not going to help me when I'm dead". Of course not. Life insurance is primarily for your loved ones who may need those funds to stay in the home, pay off medical bills associated with your death, pay off credit card debt or help fund educational needs. 

With this in mind, there are policies out there that can help you before you die. Here are a few ways:

1. Retirement supplement. Unlike a tax-qualified retirement plan, you don't have to wait for until you're 59 1/2 to get your money without a tax penalty. And by taking out cash as a "loan" and using the policy as collateral, you can likely get the money tax-free. 
2. Living benefits. Many of the permanent life policies out there now have some form of living benefits that can be used for chronic illnesses or long term care situations. Depending on the carrier, these benefits may be included or offered as a riders (some at an additional expense). 
3. Critical illness riders. Again, these are sometimes offered as part of the policy and will let you use some of the funds if a major health event, like a stroke or heart attack, occurs.
4. Education costs. I've had clients "overfund" a policy and use the accumulated cash value to fund their children's college expenses. Did you know that when applying for student loans and financial aid, one must disclose any 529 plan or Coverdell plan? But you don't have to disclose life insurance. 
5. Warehousing money. Funds can be taken out of the policy as a loan, repaid, and used again. For example, I had a client who loved to buy investment properties. If he saw piece of land he wanted, he didn't go to the bank for a loan because he'd have to fill out a lot of paperwork and wait for a loan officer to decide if he qualified. Instead, he'd call the insurance carrier, get the money he needed for the down payment (a check would be sent overnight in some instances) and he would repay the loan within a few months. When he found another piece of property, he'd do it all over again. Smart!

One interesting note is that we now offer a term life policy which includes the living benefits (#2) as well. If you'd like to learn more or have questions about this, please set up an appointment with us in the right lower corner of the screen to discuss over the phone. And as always, stay healthy!

Chris Castanes is the president of Surf Financial Brokers, as well as a professional speaker helping sales people be more productive and efficient

Covid-19 and Disability Insurance

As the pandemic continues to work its way across the country, there is a lot of uncertainty. But one thing is for sure and that is that people who have disability insurance (DI) in place, whether through their employer or bought as an individual plan, are grateful to have it right now. And I don't think any of our clients will be cancelling their coverage any time soon.

More than ever Americans are learning how valuable their DI plan is. In a recent conversation with a local business owner, she asked me if I would prefer short or long term disability during a time like this. Not trying to sound trite, I said it would be best to have both. This is because the Coronavirus can put you in the hospital for a few weeks, and short term DI is good for that, but other ailments may not be getting treated in the meantime. Elective surgeries can be postponed, leaving people out of work for longer amounts of time. 

One thing to be aware of is that if your employer is offering to pay for your DI coverage, that benefit can be subject to income tax. And if that benefit is around 60-65% of your income (which is close to your take home pay), expect to get another haircut from Uncle Sam. In the same vein, if your company offers a Section 125 plan, in which you can have the premiums deducted "pre-tax", again you may be subject to taxes. 

On the other side of things are the people who have to get their own individual policies. This makes up the vast majority of my clients, who are business owners, self-employed realtors or other contract employees. Generally speaking, the people who purchase their own DI are cognizant of why they need this protection. If they can't work, they can't pay their bills. For a affordable premium, these folk can shift the onus to an insurance company. 

Since these entrepreneurs are in different fields of work, from barbers to realtors to attorneys, they all have differing risk factors with their jobs. But the one thing they all have in common is that they have to work with other people who may or may not be contagious. 

As I watch our local news, I see that restaurants are closing temporarily as employees begin to test positive. I applaud them for being proactive and taking action. But if that is your co-worker, how confident or nervous does it make you knowing that you could be out of work due to the virus?

In the upper right of this page you can run your own quote (it's an estimate subject to underwriting) for disability insurance. It only takes a few minutes so check it out. You may be surprised as to how affordable it really is. 

If you have any questions about our DI plans, or any other plans we offer, feel free to drop us a confidential message from our website. We will respond promptly. And as always, please stay healthy. 

Chris Castanes is the president of Surf Financial Brokers, as well as a professional speaker helping sales people be more productive and efficient.

Accidental Death Rider at No Additional Costs

One of our favorite carriers now offers Accidental Death Benefit Rider (ADB) at no additional cost on their term life product. But what does that mean for you?

First, let's define what an ADB is. Simply put, if you were to die as a result of an accident, this benefit would add an additional 15% to the face amount of the policy. Lets's take a look at the following scenario that shows what this can mean for your family during a time when they are most likely already devastated by emotional loss and would welcome the chance to grieve without another financial worry. 

A young couple, we'll call them Jack and Holly, had been married for 14 years and were happily raising their three sons together when tragedy struck and Jack unexpectedly passed away in a car accident at the age of 40.

Because the ADB Rider was included at no additional cost with his $150,000 face amount term policy, Holly received an extra 10% of the face amount ($15,000) for a total of $165,000.

At a heartbreaking time when she and her children were mourning Jack’s death, they were able to use the additional $15,000 to pay for the various costs associated with his funeral, giving them a bit more space to grieve without additional financial worry.

Here, the ADB Rider shields Jack's beneficiaries from having to use a significant portion of the death benefit to cover his final expenses. 

Contact us for a free quote and let us complete an illustration for you. We can even take your application over the phone to keep us all safe and healthy. 

Chris Castanes is the president of Surf Financial Brokers, as well as a professional speaker helping sales people be more productive and efficient.

Big News From Surf Financial Brokers

I am happy to announce that Jeanne Doran has decided to join forces with Surf Financial Brokers. She's an awesome agent and even better person. Located in the Charleston, SC area, she's licensed in several states, including Maine, South Carolina, North Carolina, Tennessee and Virginia.

Jeanne is originally from Elkins, New Hampshire. She studied Liberal Arts at Siena Heights University and Keene State College. In 1993 she moved to South Carolina.

After getting her insurance license in 2007, she worked with companies such as Guardian, Western and Southern Financial Group, and Blue Cross. Jeanne specializes in finding the right solution for her clients. Her expertise is in Medicare supplements, life and disability insurance, and health insurance, working with individuals and groups, large and small.

Incidentally, I met Jeanne when she was working for a large agency. She was my contact person, and even though we only spoke on the phone, we formed a friendship that continued after she moved on to other companies. I continue to pick her brain for useful information on various insurance products. 

One of the things I've noticed about Jeanne over the years is that she is truly a student of the industry. She stays on top of new products and is constantly sharing industry topics with me. And most importantly, her clients think she's awesome and trust her with the financial security she provides for their families.

If you are in the Charleston, SC area and need help with your life or disability policies, give her a call at 843-864-3749. 

.Chris Castanes is the president of Surf Financial Brokers, as well as a professional speaker helping sales people be more productive and efficient.

What's A Fact Finder?

There are two types of sales - transactional and relationship based. When you go to the store and buy groceries, you pick out what you want, take it to the cashier and pay. No one asks you about your dietary restrictions or who else is going to eat dinner or what your grocery budget is. It's a pure transaction. Some would even go so far as to call this sales person an "order taker". 

A relationship based sale is different. No, there isn't a real "relationship" involved, but the seller will ask questions. And if they are worth their salt, the sales person will drill down for more information. This is where a great tool, the fact finder, comes in handy. 

In my 35+ years in sales I've seen people who do both. When I first broke into the insurance business, we sold accident plans door-to-door. There weren't a lot of return visits or questionnaires. All we did was push the benefits of the plan and close hard. One co-worker referred to it as "guerrilla sales" because we attacked the prospects and left. There was a lot of high pressure stuff going on and, as you can imagine, a lot of cancellations of policies after we walked out the door.

Years later I worked for another insurance carrier who had a fact finding questionnaire, but it wasn't required and seemed like more work than it was worth. Again, sales were lackluster. I glanced at it and memorized a few of the questions, but didn't make it a workable part of my presentation. 

Eventually I went to work for a very large life insurance carrier and it was mandatory for us to use a fact finder. Theirs was about 10 pages and very in depth. Mentally, it was a struggle for the agents to wrap their heads around this booklet. The managers were insistent that we use it. "The sale is in the fact finder" was the mantra.

It took a few months to get comfortable with asking the questions. I found short cuts and ways to ask the questions that were relevant to the client. As their needs changed, I could ask the other questions later on down the road. I learned how to do this correctly and my sales started to get better. I was managing to get bigger cases. More importantly, I was finding out what the client wanted and how much they could actually spend. 

If done correctly and casually, a good fact finder will help find out what the actual needs of the client are. And by asking sincere follow up questions, the sales person can build a rapport with the client. Don't think of it as a questionnaire and giving someone the third degree. Instead it's a great way to get a relevant conversation going, thus building the relationship on a foundation of trust and genuine concern. 

If you look to the right side of this page you'll find a button asking you to schedule a time with one of our agents. With the Covid-19 virus in consideration, we can do some good fact finding over the phone. We look forward to hearing from you and helping you find the protection you need. 

And as always, stay healthy!

Chris Castanes is the president of Surf Financial Brokers, as well as a professional speaker helping sales people be more productive and efficient.

Life Insurance Is Easy To Purchase During the Covid-19 Lockdown

I recently saw a TV commercial for "contactless delivery" of some brand of pizza. With the pandemic around us, it's good to know we can still enjoy a delicious pie without worrying that someone could infect us. 

The same is true with your life and disability insurance needs. And the tools we use have been in place for a while, so most agents already know which companies offer them and how to use them. For instance, I've had several companies offering web based applications for years. This means that the client can sit at home and give me their information for the application over the phone. The application is sent directly to the underwriter in a matter of seconds. 

Also, most of these apps bring any errors (mostly from me, the user) to light before submitting, so I don't have to deal with unchecked boxes or missing information later. In the old days when we had paper applications, I was notorious for accidentally forgetting to check a box here and there.

These web based apps are used for all types of insurance we offer, including cancer plans, heart and stroke plans, hospital indemnity and short term home health care plans. 

Another way we can make the buying process easier is the use of "drop tickets". The agent collects basic information and submits it to the company, who in turn calls the client and completes the application over the phone. We have several carriers who use this system and many of our clients like the way it works because the client may not want the agent to know all of their personal health information and would rather deal directly the insurance company. The agent likes it because the onus is off of them to complete the application fully and correctly.

If you have been considering purchasing life, disability or another type of insurance, and would like some information, go to our site and schedule a phone call with us. We can discuss what your needs are and how to fit it into your budget.

As usual, stay safe and healthy.

Chris Castanes is the president of Surf Financial Brokers, as well as a professional speaker helping sales people be more productive and efficient.

Do You Consider Yourself To Be A Forward Thinker?

I spent this week cleaning out my father's house. He passed away in February after a battle with Parkinson's Disease, leaving us with some several bills. As I mentioned at the time, he had used the equity in his home to pay for his care instead of taking the advice of his son (me) to purchase long term care insurance when I brought up the subject years ago.

Hindsight is 20/20. However, as I go through boxes of old pictures of my parents when they were much younger and healthy, I realize that it wasn't really that long ago. With that in mind, I also know that it won't be too much farther in the future when I could be in the same situation.

Being chronically ill is an expensive proposition. Nursing homes, assisted living facilities and home health care are not cheap. Ask anyone who has had to pay for such care. But just as knowing that our own death is inevitable, we have to come to terms with the probability that we may need to find a way to cover these expenses, or be a burden to our children.

My father with is mother and sister, circa 1933

The whole point of buying any kind of insurance is to shift the burden to someone else, namely the insurance company. No one is going to lend you money for your care, as you won't be able to repay that loan. Nor does anyone really want to contribute to a GoFundMe page when you could be taking care of this from now.

Take some time to think it over. Do you want to be a financial burden? Do you want your family to interrupt their lives to care for you? They will out of love, but there are better options, some more affordable than others. Let us know if we can help, and as always, please stay healthy.

Chris Castanes is the president of Surf Financial Brokers, as well as a professional speaker helping sales people be more productive and efficient.

A Promise Kept

Did you know that only about 40% of Americans have the amount of life insurance they need? As an insurance agent, I find that people don't want to discuss life insurance because they want to "live in the moment" or because it's not something they can use. In other words, they don't want to plan ahead or worry about what might happen to their family when they die.

With that in mind, I wanted to share a video that gets the point across of why we should all consider life insurance. Take a minute to watch.

As you can see, life insurance isn't for you, as the insured, but for your loved ones. If you need help finding the right amount of coverage within your budget give us a call. And as always, please stay healthy.

Chris Castanes is the president of Surf Financial Brokers, as well as a professional speaker helping sales people be more productive and efficient.