What the Big Deal With Replacing My Policy?

A few weeks ago I was with a client who needed some extra life insurance. Actually, she needed quite a bit more, and we found a very suitable policy that fit right into her budget. She was happy with it and decided to proceed with the application. I began asking all the questions and everything was going well until we came to the question about replacements. Why was the insurance company so interested in her current coverage and whether or not she was going to replace it with the new policy? 

You see, when you apply for a life insurance policy, the company wants to know if you already have coverage, and if so, which company is it with and are you going to keep it and just get additional coverage, or will you be replacing it all with the new policy? The insurance company isn't being nosy, but actually they are looking out for your best interest. 

The reason for this is that life insurance typically pays a large commission to the agent, around 70-80% for the first year, depending on the policy. After that first year, the agent's commission drops dramatically to around 5%. With this in mind, an unethical agent may try to replace your current policy to sell you something that will pay another large first-year commission.

This practice is known as "churning" as in "churning up fresh commissions" and is frowned upon by the industry, and in some states is illegal. 

The issue is that the replacement may not be in the best interest of the client. Replacing the policy with another may result in higher premiums, but that unscrupulous agent doesn't care. But the insurance carrier does, which is why they have added additional forms to the application packet asking all of those questions about your current policies. In essence, the insurance company wants to make sure that the agent is doing the right thing by you.

It's not just life insurance where this occurs either. Several years ago I was introduced to a very nice lady who had an issue with an annuity. She started out with about $250,000 that she had put into an annuity. The agent would call her every couple of years and tell her that he had something better, and would move her money to another annuity. Each time he did this he made a nice fat commission. 

But something else was happening as well. The move would cost her thousands in surrender charges and early withdrawal penalties. She showed me a folder with all of the paperwork and the agent must have moved her money at least three times. 

We called the current company where her money was housed and I asked what amount of money was there. She was down to about $85,000 and if I were to move it she was going to lose an additional $10,000. I recommended that she stay put and to stop answering calls from that other agent. 

When I let her know what that the agent's commission was (My estimate was around 7% each time he moved her money) she said, "Every time he talked me into changing companies I probably bought him a new car." She was right.

As you can see, those crazy questions are on the application because the company is looking out for you best interest. If you have any other insurance questions you would like answered, leave us a note in the comments section. And in the meantime, please stay healthy!

Chris Castanes is the president of Surf Financial Brokers, helping people find affordable life, disability, long term care, cancer, accident and other insurance coverages in North Carolina, South Carolina, Virginia, Tennessee and Georgia. He's also is a professional speaker helping sales people be more productive and efficient and has spoken to professional and civic organizations throughout the Southeast. And please subscribe to this blog!

An Interview With Our Own Insurance Goddess

From time to time I like to talk with someone I know and admire, hoping that they will instill some wisdom that can help me succeed. So last week I talked with my good friend and colleague, Jeanne Doran aka The Insurance Goddess. We discussed how she and I met and I asked for her permission to use some of her sage advice in the blog. As a gracious lady, she said yes. 

I met Jeanne about 10 years ago when I was selling health insurance (pre-Obamacare). She was working for the Gilston Agency in Charleston, SC and I was contracted through them to sell a major medical coverage. I'm not sure if she was a CSR but she helped me over the phone and email with some issues occasionally. Always helpful and a bit sarcastic (like me!), I kept in contact with her, even after she had moved on from Gilston and had become an independent agent. I had a life insurance carrier that I liked to use and got Jeanne contracted with them. 

More importantly though, I would call Jeanne when I had questions about health insurance. She was, and still is, a great resource when an answer is needed quickly. Over the years we have remained friends and I was enthused when she finally accepted my offer to work with Surf Financial Brokers. She even let me put her picture on the website! 

Without further ado, here is a snippet of our conversation.

Me: I know you told me this before, but it wasn't your idea to go into the insurance business, was it?

Jeanne: Honesty, my husband recommended I work in the insurance business. He thinks I'm good with people.

Me: Well, you are. How do you find your prospective clients?

Jeanne: My business primarily referral based. Once I have assisted a client with their insurance needs we look at other options to round them out.

Me: That makes sense. How do you prepare for a client meeting?

Jeanne: Typically I cross evaluate types of plans within the product line they are looking for.   For instance, if it's a health case I look at BCBSSC (Blue Cross), United, and Aetna, then look at the costs versus the benefits and share those details at the "meeting". And I always keep in mind there may be something more for them to round them out.

Me: Do you attend any kinds of networking groups?

Jeanne: I only am in one networking group at this time and it's industry based.

Me: Not counting my book, do you recommend any good books on sales? 

Jeanne: The Tipping Point. Seven Habits of Highly Effective People. The Power of Positive Thinking

Me: Malcolm Gladwell is a favorite of mine too.  Do you have a mentor?  

Jeanne: My first Mentor was David Gilston.  He is a broker who has stood the test of time. He'd say, "when the rules change, teach me the rules, and I will win every time."

Me: How have you become a mentor for others?

Jeanne: I have a circle of fellow agents who are part of my "team" and we bounce ideas off each other!  I like to think I am their mentor!!

Me: Well, you are the Insurance Goddess! On a different note, has Covid affected your practice?  

Jeanne: Yes, I rarely meet prospects in person any more.  I am learning to be effective with Zoom and am always looking for the best ways to connect.

Me: What did you do with your first commission check?  

Jeanne: Now that was a long time ago, so I must have used it to pay household bills!!!

Me: We have all dealt with strange people from time to time. Have you ever had a strange or unusual encounter with a client?

Jeanne: Have I EVER! I was assisting one lady with her health benefits and her husband, who had a type of early onset Alzheimer's, strode by the table several times, pacing back and forth. Finally he went upstairs and when he came back down, he did not have anything on but his shirt. 

Me: I hope you got them both "covered". 

I hope you learned a little about Jeanne as we pull back the curtain to take a peek at a day in the life of an insurance agent.  And in the meantime, please stay healthy!

Chris Castanes is the president of Surf Financial Brokers, helping people find affordable life and disability insurance coverage. He's also is a professional speaker helping sales people be more productive and efficient and has spoken to professional and civic organizations throughout the Southeast. And please subscribe to this blog!

We Get Referrals From Influencers

Last week I received one of the highest compliments an insurance agent can get. My client, whom I have worked with off and on for several years, handed me a sheet of paper with about a dozen names on it. "These are friends of mine. Some are family. I told them what a good job you do and how you don't pressure me into anything. They are expecting you to call them."

This was a big surprise because I mention referrals from time to time but don't push for them as much as I probably should. There have been times when I have been chastised by my sales manager for not using the litany of Jedi mind tricks we are taught. Having a nice list of names presented to me is a different matter altogether.

There are times when I will explain to a client how they can take "ownership" in my business by giving referrals. The reasoning is that if a client refers me to a friend or family member, I can spend more time working with that person instead of prospecting. One of the many dirty little secrets of the insurance business is that we spend a lot of time just trying to get clients, especially at the beginning of an agent's career. It can take time away from helping the clients we have so clients feel they are helping themselves when them give us someone to see.

A former coworker of mine used to say that the hardest part of the job was finding someone to talk to. It's true. It's a constant battle to find new clients when you sell something that people really don't want to think about. I've heard people say things like, "I'm saving up for a car" or "I'm saving up for a down payment on a house." Nobody says, "I'm saving my money for an insurance policy." 

One of the reasons a lot of agents don't like to ask for referrals is because many clients don't care to give them because they have gotten burned in the process. A typical example goes like this. Bob, the agent, meets his new prospect, Mary and asks her for a referral. She reluctantly gives Bob the name of a coworker, Jim. Bob calls Jim, who isn't interested and berates Mary. "Why did you give that guy my name? I thought we were friends!" Jim says to Mary. Mary is hurt and never gives another referral.

There are several problems here but the obvious one is that Bob hasn't proven himself to be a good agent. Mary just met the guy for goodness sake! How would she know if he is going to be a decent agent or if his insurance products are worthwhile?

This is why, on those occasions when I do get referrals, they come from clients I already work with, who have had time to see that I'm working for them. Those clients are "influencers" in a way because they hold sway with their friends and family members.

So when someone, like my client who gave me that list of names to call, takes the time to do something like that, I know I have earned it. It really is the best compliment someone can give me. That list will potentially make me some money, but what it really does is let me know that my client has taken ownership of my insurance practice. And she is trusting me to work with those people and with the same degree of professionalism I did with her. 

We appreciate all referrals and introductions at Surf Financial Brokers and look forward to helping you and your friends. In the meantime, please stay healthy!

 

Chris Castanes is the president of Surf Financial Brokers, helping people find affordable life and disability insurance coverage. He's also is a professional speaker helping sales people be more productive and efficient and has spoken to professional and civic organizations throughout the Southeast. And please subscribe to this blog!