It's not unusual for someone to tell me something like, "I need $100,000 20-year term policy." For some reason that seems to be the default amount of insurance people ask for, so when I ask how they arrived at that amount of coverage the answers are vague and varied.
"That's what my cousin has so I figured that's what I need."
As we all know, financial situations are like finger prints in that no two are the same. That cousin may be older, have less debt and a winning lottery ticket for all we know.
The purpose of buying life insurance is to make sure that your loved ones are in a good position if you were to die. The last thing we anyone wants is for your spouse and children to be left with a lot of debt and no way to keep the roof over their heads.
With that in mind, there are a few things you should consider when determining how much coverage you need.
Mortgage debt. This is a big one because it is probably your household's largest expense each month.
Other debt. Figure in car payments, credit cards and other debt.
Final expenses. Have you considered how much it will cost when you die? The average funeral can cost between $10,000 and $12,000. Consider inflation as well.
Costs associated with death and dying. Many people will have a hospital stay, which can involve deductibles and co-pays.
Income replacement. If you are the main breadwinner in the house, your family will desperately need your lost income if you die. The car will need repairs and the refrigerator will have to be replaced eventually. Consider adding five years of your income to your coverage total.
Education costs. There are those people who don't want their kids to take on student debt and want their life insurance to help pay for tuition. Using a college calculator can help determine this amount.
Of course, all of this means nothing if you can't find a policy that you can afford. Our life insurance quoting tool makes it very easy to find the coverage you need and fits in your budget. Run a quote from our site and find a policy that can fits your needs and if you have questions, drop us a note. In the meantime, please stay healthy!
Chris Castanes is the president of Surf Financial Brokers, helping people find affordable life, disability, long term care, cancer, accident and other insurance coverages in North Carolina, South Carolina, Virginia, Tennessee and Georgia. He's also is a professional speaker helping sales people be more productive and efficient, and has spoken to professional and civic organizations throughout the Southeast. And please subscribe to this blog!
A few weeks back I joined an online chat with some people I really didn't know but who had some valuable information to offer. Fortunately, these very nice people welcomed me to their group. One of them in particular, Adam Griggs who is the CEO of CLARAfi, dropped me a note a few days later, which began a conversation.
Adam took a look at some of my videos on YouTube, gave me a word of encouragement, and then suggested that I make a short video explaining my "how and why" I got into the insurance business. To be honest, I initially was thinking, "Yeah, no one really wants to hear that story." But since Adam took the time to watch a few videos, I thought the least I could do would be to consider his idea.
I thought back to my first venture into insurance back in 1985. Having graduated from college with no real job prospects, my father wanted me to work with him at his fledgling engineering firm. Keeping my eyes open for other opportunities, I begrudgingly went to work for him entering data into an MS-DOS program.
There were several issues with this situation, with a major problem being that I was not an engineer. My degree was in Business Management. Also, my old man, who was a micromanager to say the least, wanted me to live at home, work with him, and let him decide what I should eat for dinner. Also, that dinner would include discussions about work, which I had just suffered through a few hours earlier. I was quickly going crazy.
I needed to find a job where I could learn some real world business skills while getting out from under the old man's thumb. One morning I told my father I had a job interview in Raleigh, NC, about an hour away. I didn't really, but my plan was to go there and start looking for work. In the course of a few hours I had managed to find what I thought was a good opportunity with an insurance company.
The job wasn't exactly as presented by the recruiter, who had made it sound fairly easy work with banker's hours and great pay. Instead I found myself driving all hours of the day and night in rural areas doing what boiled down to door-to-door insurance sales. And the product was not something I would not purchase for myself. As a matter of fact, I met several people who were angry about their claims experiences. One even threatened to get his gun and shoot me.
After a few months of this, I realized that my coworkers were leaving and being replaced by a revolving door of new agents. It didn't take me long to jump ship as well, and being young and naïve, I got out of the insurance business altogether for about 15 years.
In 2000, I decided to give insurance another go, but this time would be different. I wanted to learn the business from multiple perspectives, so I worked for various companies as an independent agent. Each company had its own way of doing things, from how they prospected for clients to the ways they collected premiums. I learned how some insurance carriers' products were better than others and when those products were suitable for clients.
About this same time, I had an aunt who had been in a nursing home for over 20 years. She had fallen and broken her hip when I was still in high school. My parents had been left with the responsibility of taking care of her bills and I watched them struggle. Even though my father's engineering firm was doing okay, his finances were stretched. A long term care policy would have been a great help, had one been available for her (and subsequently my parents) when she had gone into a facility.
That's when I realized that selling insurance was more than just a job, but a way to help people who were in bad situations by convincing them to mitigate their financial risks ahead of time. There were plenty of examples of insurance policies keeping people from financial ruin, from strangers to those close to me.
For example, my wife's father had died unexpectedly before I had met her, and his life insurance policy helped her graduate from college and take care of other necessities. We even used some of the proceeds years later to make a down payment on our home.
Making sure that people have the right amount of insurance, their beneficiaries are up-to-date and keeping it all in a budget can be tough. Insurance is a product that most people don't want to buy, so the job is more about convincing them they need it. Because of this, the stereotypical insurance salesperson is high pressure. I prefer to say I use "good pressure", because my intention isn't to get the sale, but to make sure that when something bad happens, my clients won't have to move out of their homes or take a second job to pay the bills.
When someone goes to my website and books a phone appointment to discuss life, disability or long term care insurance with me, I may give them a bit of a nudge to make sure their needs are met. It's all done with their best interests in mind. And that is why I do what I do.
Chris Castanes is the president of Surf Financial Brokers, helping people find affordable life, disability, long term care, cancer, accident and other insurance coverages in North Carolina, South Carolina, Virginia, Tennessee and Georgia. He's also is a professional speaker helping sales people be more productive and efficient, and has spoken to professional and civic organizations throughout the Southeast. And please subscribe to this blog!
One of the most confusing issues about buying life insurance is knowing how much you will need at different points of your life. As your personal situation changes over time, so will your life insurance needs. Marriage, having children, buying a home or starting a business can mean incremental differences in your coverage.
And as you get older, your life insurance needs typically decrease. The kids have gone off to college or are on their own, the mortgage is paid and other debt has hopefully been eliminated. With all of this change going on, it makes sense to know what your foreseeable needs will be and adjust accordingly.
Sure, you could just buy one very large term policy to cover the next 20 to 30 years, but what happens after that? Burial insurance sounds good, but what if you should have some health issues that could prevent you from buying an affordable policy? The non-medical policies are okay, but they can be expensive.
This is when you should consider a strategy known as "laddering". Laddering is the practice of purchasing several term policies for different lengths of time and different face amounts. Since the policies are set to expire at different times, you only pay for the amount of coverage you need throughout your different life stages.
As an example, let's say that "Bob" is 35 years old, in good health and a non-smoker. After a quick review, Bob discovers he needs $1 million over the next 30 years. If he were to purchase a policy for $1 million, if may cost him about $75 each month, or $900 each year. Over the course of 30 years, Bob would pay $27,000.
However, if Bob decided to purchase three smaller policies that had different terms, it would look something like this:
First policy - A 10-year term with a death benefit of $500,000 ($14 each month)
Second policy - A 20-year term with a death benefit of $300,000 ($16 each month)
Third policy - A 30-year term with a death benefit of $200,000 ($21 each month)
The total amount of coverage is $1 million, but the amount of premium Bob pays on a monthly basis is different throughout the years. And this saves Bob money.
For the first 10 years, Bob pays $51 each month. At the end of the 10th year, the $500,000 will expire, which means Bob only pays $37 each month from year 11 through 20. At the end of the 20th year, the $300,000 policy will expire, which means Bob will only pay $21 each month from the 21st year until the end of the coverage period.
Bob's total premium over the 30 years is $13,080, which means he'll save $13,920! Not bad. And that difference could have been invested into a retirement plan or something else.
As you can see, Bob saved a ton of money plus he got the coverage he needed. During the first 10 years, Bob had $1 million dollars of coverage to pay off his mortgage and other financial obligates. In the second 10 years, with his mortgage principle decreasing, he still had $500,000 of coverage, which would have been sufficient at that point. Finally, in the last 10 years, his spouse could pay off the remaining bit of mortgage as well as take care of his funeral expenses and any other debts with the remaining $200,000.
Even though buying multiple policies may seem like more work, if they are all purchased at the same time through the same carrier, the bill can be consolidated and the savings will be well worth the time and effort.
If you have questions about laddering your policies or anything else related to life insurance please drop us a note or book a short phone appointment with us. In the meantime, please stay healthy!
Chris Castanes is the president of Surf Financial Brokers, helping people find affordable life, disability, long term care, cancer, accident and other insurance coverages in North Carolina, South Carolina, Virginia, Tennessee and Georgia. He's also is a professional speaker helping sales people be more productive and efficient, and has spoken to professional and civic organizations throughout the Southeast. And please subscribe to this blog!
Last week, while on a work trip in Virginia, I saw a commercial on TV for life insurance. You more than likely have seen these ads as well.
"Bob, 45, just got $2 million life insurance policy for $10 a month! Let us help you!" the voice over guy screams. A blur of fine print flashes across the screen. I'm not sure if I read it all correctly, but it implied that Bob got super ultra preferred rates because he runs marathons daily and is 4% body fat. In essence, Bob will never die.
I'm exaggerating a bit, but you get the point. The ad shows the best case scenario, but we all know that if we could have read the rest of that blur of words, it would also mention that all rates are subject to underwriting and your premium could differ.
These ads are for insurance agencies which represent multiple companies. When someone goes online and looks for a quote, the agency gathers your information. But what does it do with that information, like your date of birth and email address? That information is sold to an insurance agent who has purchased that lead.
Here is where things get weird. Many insurance agents will purchase leads. They think it will be worth the cost to avoid having to prospect for clients or advertise. Personally, I have never had much luck with leads of any kind.
I used to work with a life agent, who we will call Pete. Pete paid a service approximately $300 for a year's worth of leads. Part of this deal was that Pete could choose up to three zip codes, and if the leads were in those zip codes, the agency would email him the prospects information. The problem was that there could several agents signed up for the same zip code, and they would each get an email.
According to Pete, he needed to wake up early enough to get the email and be the first agent to call the prospect. If he was too late, even by a few minutes, the poor prospect, who didn't understand what was going on, would yell at him. "I was looking at life insurance in the middle of night because I couldn't sleep. I didn't realize I was going to get five agents calling me!"
Pete also told me that most of these leads were from people who were "kicking the tires" to see how much insurance would cost and had no intention of actually buying a policy. And if they did, the premiums would be so low that his commissions would never make up for the $300 he paid for this "service".
We do things a bit differently. If you go to our website, we also have all of the big name insurance companies, and our site compares rates as well. And, yes, we do gather your information as well. But that is where any similarities end.
If someone likes a quote on our site, they can start an application. We don't sell data to agents. We will contact prospects to let them know we are available if they have questions or if the insurance carrier has any underwriting questions. And if someone would like to speak with an agent, they can always contact us.
Everyone is trying to stay within a budget, even when it comes to making sure that their family can stay in their own home if tragedy should strike. But one should make sure they are purchasing the amount they need as well. Our quoting engine has a calculator to help find out how much coverage is needed, which is important. Too often people don't apply for enough coverage.
Do you know someone who needs a little more life insurance? Pass along our website and help them protect their family's financial future.
Chris Castanes is the president of Surf Financial Brokers,
helping people find affordable life, disability, long term care,
cancer, accident and other insurance coverages in North Carolina, South
Carolina, Virginia, Tennessee and Georgia. He's also is a professional
speaker helping sales people be more productive and efficient, and has
spoken to professional and civic organizations throughout the Southeast.
And please subscribe to this blog!
A few months back I ran into a great lady who had purchased a life insurance policy from me many years ago. We had stayed in touch for a few years but I lost touch with her. Needless to say I was a bit surprised when she responded to one of my posts on Facebook regarding some new policies Surf Financial Brokers was offering.
After speaking to her for a while I realized that a lot of things in her life had changed since we had last spoken. She had made several career changes and was currently working for a non-profit organization. Her personal situation had changed as well, as she had a new beau who seemed to be a good guy. During our conversation she mentioned that the life insurance policy she had purchased from me years ago had lapsed and now she was in the market for a new policy.
Her concerns had also changed a bit over the years. Her parents were now deceased, but before they died she had been one of the principle caregivers in their later years. With that experience she had come to realize how expensive care in a facility was. Now she was in the market for some sort of life insurance, but she also wanted something to help offset the costs of long term care. The problem was that she had a limited budget to do all of the things she wanted to accomplish.
One of her main concerns at the time was that Covid was sweeping through nursing homes and assisted living facilities. With this in mind, she really wanted to know that if she needed care, she could stay in her own home. Luckily we had a great way of handling this part of the issue in a way that would be affordable for her.
Our Short Term Home Healthcare plan (STHHC) offers clients a way to offset the extremely high costs of having caregivers in the home. The policy helps with costs for up to 365 days, which do not all have to be consecutively, since many people have caregivers come to their homes only 3 or 4 times a week, usually when family is unavailable. This means that the policy can conceivably be stretched out over several years.
Even better, the application only has 3 questions, which means getting approved is very easy.
But the best part for her was that the policy is very affordable compared to a full-blown Long Term Care (LTC) policy. Saving her money was a priority for her, but this was only one part of the issue.
We still needed to resolve the life insurance part of the puzzle. This is where things got messy. She had gotten older (by about 15 years) since she had purchased the previous policy from me, so that made the rates go up of course. Even though the face amount of the policy she wanted was fairly low, we both agreed that a permanent policy would be a better fit than a term policy.
I took her application and submitted it to the insurance carrier, and soon after a paramed nurse met the client at her home. Everything was going smoothly until I got a call from the insurance company. Apparently when the underwriter pulled her medical records there were some underlying health issues that had not been disclosed previously.
The insurance carrier rated up the policy, meaning that her premium cost would go up. They gave me a new price, as well as different face amount for the premium she wanted. I knew in my gut that the client was not going to be pleased either way, but I picked up the phone and gave her a call.
When I gave her the new numbers she said she needed a few days to think it over. The following week I called her and left a voice message, followed up with a few more over the next week or so, along with emails. I got no response. This wasn't good.
After several weeks I got a letter in the mail from the insurance carrier. She had called in and requested that the company withdraw her application. Since she decided that she did not want to communicate this information through me I left her alone. I don't want to badger the lady and honestly I think she prefers I drop the matter.
The moral of this story is that if she had been upfront with me on her health issues, we could have gotten her a more accurate quote from the beginning of the process. Remember that life insurance quotes are merely estimates based on the information given. A final rate is not determined until the full underwriting process is completed. It may be uncomfortable, even embarrassing, to discuss these kinds of personal matters with your agent, but full disclosure is always the best option.
Chris Castanes is the president of Surf Financial Brokers, helping people find affordable life, disability, long term care, cancer, accident and other insurance coverages in North Carolina, South Carolina, Virginia, Tennessee and Georgia. He's also is a professional speaker helping sales people be more productive and efficient and has spoken to professional and civic organizations throughout the Southeast. And please subscribe to this blog!
Have you thought about what would happen to your family if you were to die too soon or unexpectedly? Making sure that your family can stay in their home without the stress of paying outstanding debt is important. But you want to make sure that taking care of this is affordable as well.
This is where a term life insurance policy can fit the bill. Term life is great in that it can fit into almost any budget as it is pure death insurance. Most of the time there are no bells and whistles like cash value accumulation or extra benefits.
Term life insurance is, as the name implies, covers you for a determined amount a time, such as 10 years, 20 years or 30 years. The rate is locked in for that term and won't increase. We at Surf Financial Brokers, have one insurance carrier that offers a 40-year term which is great for younger people who want a policy that will stay the same price into their 60's.
Which term should pick? That depends on what your needs are. Take into consideration things like your mortgage. If you have just purchased a home and have a 30 year mortgage, a thirty year term policy will be appropriate. But if you have just a few years left on your mortgage, you can lower the term.
On the other hand, if you have small children, you may want to consider how long it will be until they are out of the house and on their own. We all know that kids aren't cheap and even if the mortgage is paid off, raising the children will still take money that won't be there if you were to pass away.
How much coverage do you need? The simple way to figure this out is to add up the total amount of the following:
The balance on your mortgage.
Credit card debt.
Balances on car loans
Final expenses. When doing this I like to add in what I call "costs associated with death", which could be your medical deductible if you are in the hospital for a few days before passing away. And even though many have decided they don't want a funeral, there are those who do. I had a client who wanted to cover the cost of catering and an open bar. He wanted his friends to have a good time.
Replacement of income. Figure in your annual income and multiply by 5 to help your spouse or significant other pay the expenses that will need to be addressed like car repairs or other emergencies that can pop up.
Educational costs. If you have kids you may want to help them pay for college when you aren't around.
It may look like a lot of money, and it probably is. Most people underestimate the amount of coverage they need, which can come back to bite your loved ones. If you aren't sure how much life insurance to purchase, use the calculator provided on our life insurance quoting tool. It will give you a more accurate number as to how much your family will need.
Another factor that may determine your term life insurance purchase may be a convertibility option. This means that at some point in the term the insurance carrier may allow you to convert to a permanent policy. I discussed this in a previous post.
If you have any questions about purchasing a term life policy, drop us a note on our website. In the meantime, please stay healthy!
Chris Castanes is the president of Surf Financial Brokers, helping people find affordable life, disability, long term care, cancer, accident and other insurance coverages in North Carolina, South Carolina, Virginia, Tennessee and Georgia. He's also is a professional speaker helping sales people be more productive and efficient and has spoken to professional and civic organizations throughout the Southeast. And please subscribe to this blog!
One of the most intriguing things I have learned in my many years of being a life insurance agent is how values are handed down from one generation of a family to the next. This is almost always true for everything, from work ethics to religious beliefs. Most notably I see it with financial practices. For example, parents who have bad credit will also have adult children who tend to be late paying bills, creating bad credit for themselves as well.
One of the other areas where this is true is when it comes to life insurance. There are parents who don't buy life insurance because of various reasons, like thinking it's some sort of scam (yes, I've heard this!) or "Why do I need something I can't use?" (it's not for you, but for your family!). On the flipside of this, I have clients who know the value of life insurance because their parents had policies which paid out nicely.
Sometimes they insists on buying whole life insurance because "that's what my mother said to buy", which is fine, but maybe a term policy is a better fit for their needs and budget. At least they're considering the purchase for their families. That's the first step in making sure that if something should happen their surviving loved ones will be financially secure.
I often hear stories from clients about how life insurance helped them. My wife is a great example. Her father passed away very unexpectedly when she was still in high school. He had a large policy that helped her and her siblings pay for college and pay many of the outstanding bills. We even used some to the proceeds years later to put a down payment on our home. Now my wife tells people how that policy was helpful, even though she doesn't sell insurance.
Too often, however, I hear stories of families struggling to make ends meet when one of the breadwinners in the family dies too soon. You can easily avoid leaving your loved ones all kinds of bills, like outstanding debts like mortgages, credit cards, car payments and funeral expenses. Shifting the burden of covering all those bills to a life insurance policy will give you and your family the peace of mind that lets you sleep well at night.
I often hear stories from clients about how life insurance helped them. My wife is a great example. Her father passed away very unexpectedly when she was still in high school. He had a large policy that helped her and her siblings pay for college and pay many of the outstanding bills. We even used some to the proceeds years later to put a down payment on our home. Now my wife tells people how that policy was helpful, even though she doesn't sell insurance.
On the other hand I also hear nightmarish stories about families struggling to pay bills and wondering if they can afford to stay in their homes because one of the breadwinners failed to take care of something as simple as buying a life insurance policy.
About a year ago I met a young widow whose husband died suddenly in a traffic accident. He left a ton of debt, including payments on a muscle car that she eventually sold at a loss because he was upside down on the payments. Her son, a bright kid who was about to graduate from high school, told me "I probably won't go to college because we just can't afford it." He is having to go with his "plan B" which is to enter the military and use the GI Bill down the road.
Making the purchase of a policy can be the deciding factor in whether or not your family can afford to stay in their home, go to college, or just pay off any debt you may have incurred. And life insurance is much less expensive than you may think. Here are a few steps you can take to make you a hero long after you are gone.
Go to our website and get a quote. Find a policy that fits in your budget.
Not sure how much life insurance to get? Use the "calculate" button to see how much coverage will be needed.
If you see a policy you like you can start the application immediately.
By letting your family know they are taken care of if something should happen to you will send a great message to prepare for the unexpected. It's that easy. And if you have a question, you can just drop us a note. In the meantime, stay healthy!
Chris Castanes is the president of Surf Financial Brokers, helping people find affordable life, disability, long term care, cancer, accident and other insurance coverages in North Carolina, South Carolina, Virginia, Tennessee and Georgia. He's also is a professional speaker helping sales people be more productive and efficient and has spoken to professional and civic organizations throughout the Southeast. And please subscribe to this blog!
There are times in our lives when we need to start looking at purchasing a life insurance policy. These are events that can make a difference in our lifestyles, spending habits and social habits as well. And many times these changes do not only affect us, but our loved ones and business associates as well.
With that in mind, here is a list of times when you should start to seriously look at life insurance.
1. Married or getting married. This is a no-brainer for most people. Becoming a spouse means that, for most people, purchases and financial decisions will be made jointly. Homes, cars, and other large purchases will typically be in both names, as well as credit cards, bank accounts and various other items. Should one spouse die too soon or unexpectedly, the surviving spouse will be obligated to pay off any debts.
A friend of mine was widowed several years ago only to find out that his deceased wife still had a balance on a credit card he was unaware of. In his state, he was legally obligated to pay off her debt. Luckily for him, it was not a lot of money, but if it had been it could have affected his credit poorly.
2. Parent or about to become one. A comedian once said that kids are like really expensive pets. Nothing could be truer. The estimated amount of money to raise a child in this county varies from around $175,000 to $250,000, depending on which study you read. No matter which source you choose to use, the numbers are high. And if you are planning to pay for education costs, the numbers can be increased from 50-100%, depending on the school your child attends.
When I sit with a parent and discuss their life insurance needs we take into consideration the costs of raising a child as part of the overall plan. A single parent could be burdened with a huge financial issue which can be easily avoided with a life insurance policy.
3. Purchasing a home. While most people think of buying a home as a good thing, it can be a huge expense. Maintenance, repairs, taxes, insurance and other expenditures will sneak up on many new homeowners. Again, why leave your significant other with shouldering all of those expenses when it can clearly be avoided.
4. Changing jobs. Depending if you are getting a raise or taking a pay cut, you may have to adjust your financial plan, including your life and disability insurance. If you are getting a pay increase, you may start spending more money, which incurs more debt. Taking a pay cut may mean you still have debt to pay but on less money coming in. Either way, making sure your loved ones don't get stuck with those bills is what life insurance is for.
5. Retired or planning for retirement. Many times I see people who have outlived their term life insurance policy, which is a good thing, but they still need some insurance for their final expenses and maybe some money for estate taxes. In these cases, people usually look into Final Expense insurance, but that can be pricey. If you are still healthy, a Guaranteed Universal Life policy can save a lot of money and accomplish the same goal.
6. Newly single. If you are getting divorced and are obligated to pay child support, the court may want you to buy a life insurance policy with your ex as the beneficiary.
7. Starting a business. Opening a business can be an expensive endeavor, and whether or not you have partners, you still may want to look into a life policy.
I met a nice lady a few years ago who was up to her ears in debt because her husband decided to open his own medical practice. She begged him to buy a policy to cover the debt he incurred with rent, equipment and payroll. He kept putting it off and a few months later, while cutting down some trees in their yard, a log fell on him. She was stuck owing money that could have been paid out.
The same can be true of business partners. If one dies, the other partner(s) may want to buy out the deceased partner's interest. Otherwise, they may end up with the widow as a partner, which may or may not be desired by either party. A buy/sell agreement funded with a life insurance policy can fix that problem.
As you can see, a life insurance policy can help you and your loved ones avoid many problems down the road. And it can be less expensive than you think. If you want to see how much a policy can cost head over to our site and run a quote. In the meantime, please stay healthy!
Chris Castanes is the president of Surf Financial Brokers, helping people find affordable life, disability, long term care, cancer, accident and other insurance coverages in North Carolina, South Carolina, Virginia, Tennessee and Georgia. He's also is a professional speaker helping sales people be more productive and efficient and has spoken to professional and civic organizations throughout the Southeast. And please subscribe to this blog!
Sometimes being a life insurance agent is difficult. It's hard to find prospects and talk them into meeting with us, much less presenting them with a plan they need but don't really want. Not many people want to acknowledge that they should buy a plan that, even though is in the best interest of their family, will add another monthly bill to their stretched out budget.
When I speak to people who sell other products or services I have to explain that insurance isn't like selling a car or a home. Those are things that people want and will actually save up for. No one saves up for life insurance or long term care insurance. Let's face it, insurance is the one thing people buy hoping they never have to use it.
With that in mind, you can understand why life insurance agents come and go. The person who sold you a policy ten years ago may not be with that company anymore. Heck, they may not be in the industry either. The persistency rate of agents after three years is about 10-12%, depending on whom you ask. That means that if a company hires 100 new agents today, three years from now maybe a dozen of those people will still be around.
What makes it so difficult? There are several reasons, but it usually boils down to people who have their priorities out of whack. Not always, but often when I sit down and talk to a young couple with kids and a mortgage, it doesn't take long to realize that their "live in the moment" philosophy is great for some things, but not for insurance purposes. They want to have all of the new gadgets and devices, like phones and cars. I had one young man ask me, "What's the point of working to make money if I can't enjoy it?"
Yes, selling insurance can be like pulling teeth. So I have to paint a picture for them. First I have to dispel the myth that they will live forever. "Have you ever known anyone your age who has died?" I ask. It can be a dark subject but my goal is to let them know that things happen. A car can cross the center line at any time ending someone's life. A serious disease could suddenly arise. Things happen.
Typical questions I ask run like this:
What would you do if your significant other should die suddenly?
How would your family be able to pay the bills?
Would your family be able to stay in their home?
Would you be able to care for the kids and work at the same time?
How much are you willing to pay to make sure your family will be okay?
Let's assume that I got through to this young couple. We all agree that they need some coverage and they have given me a budget to work within. A week later I return with a few options and present them. There is no "high pressure" selling here. Just a recap of what we have previously discussed and what I have to offer. Then it happens.
"I think we need time to think about it. Maybe a week or so." Punch in the gut. I'm pretty sure they didn't need a week to consider that nice phone in their pocket. But I have an answer for that one.
Stay tuned and in the next installment I'll explain why it's okay to need a week or so to think about it. In the meantime, please stay healthy.
Chris Castanes is the president of Surf Financial Brokers, helping people find affordable life and disability insurance coverage. He's also is a professional speaker helping
sales people be more productive and efficient and has spoken to
professional and civic organizations throughout the Southeast. And please subscribe to this blog!
People have asked me when I was going to get the quoting buttons for cancer insurance, accident insurance and hospital indemnity plan* on the Surf Financial Brokers website. Well, after some technical glitches they are finally there. And the best part is that they work!
One of the running myths in the insurance business is that people want personalized service. That is true for some of the public, but let's face it, a vast number of people have been purchasing homeowners and car insurance online for years. They are comfortable with the DIY approach and not having an agent, but rather filing claims and handling other service issues through a call center. That's perfectly acceptable for these folks, while others do want someone nearby to answer their questions.
Running your own quote on our site is awesome for several reasons.
You can cover whomever you want. Whether you need coverage for yourself, you and a spouse, you and your kids or the whole family, you decide who is covered.
You can customize it to fit your needs. There are plenty of riders that you may or may not be interested in.
You can fit it in your budget. While deciding who to cover and what optional riders you like you can see the premium as you go.
You don't need an appointment. We know you are busy so you can use our quoting tools when it is convenient to you. And if you have questions, drop us a note or book an appointment using our online calendar.
And it is extremely easy to run a quote. When visiting our Products and Quotes page you will see buttons for Hospital Insurance, Accident Insurance and Cancer Insurance. Simply click on the one you are interested in. A page will appear with some information on the product along with a "Get Quote" button. From there it is just a matter of entering your information and getting an insurance quote.
Along with these products, there is also a "Get A Quote" button for life insurance and disability insurance**. The life insurance button let's you choose from term or whole life with options such as Return of Premium term life. There is even a tool to help you determine how much coverage you need.
For disability insurance, you let the calculator know what kind of work you do and your annual income. Disability insurance helps you to insure your paycheck in case you become sick or hurt and are unable to work, you can still pay the bills.
We ask that you give it a try. If you have questions or concerns, let us know. And if you like it, we would appreciate referrals. Referring us helps us to grow our agency by spending more time with our clients and less time prospecting.
We have attempted to create a virtual agency that can take care of people either way. If someone prefers to run a quote and apply for coverage without the help of one of our agents, that is absolutely fine. But there are those times when one wants a real person to answer their questions, and we can do that for them as well.
Run a quote and give us some feedback. And in the meantime, please stay healthy!
*Not all insurance products are available in all states.
**Rates are estimates based on your information and are subject to underwriting.
Chris Castanes is the president of Surf Financial Brokers, helping people find affordable life and disability insurance coverage. He's also is a professional speaker helping sales people be more productive and efficient and has spoken to professional and civic organizations throughout the Southeast. And please subscribe to this blog!
